OSCAR VILLALÓN

Poster design is the specialty of the graphic arts, consisting of the creation of posters. Posterist is the artist with this specialty, whose location within the classical denomination of "painter" is problematic. It is also common to use the French terms affichisme and affichiste. At the end of the 19th century, with the application of lithography and the use of color, which allowed to illustrate in a vibrant way and with greater impact, the poster achieved a dominant position in advertising, as befitted the nascent mass consumer society . Graphic artists such as Jules Chéret or Alfons Mucha, as well as others from traditional support artistic painting, such as Henri de Toulouse-Lautrec, are becoming widely known for their promotional posters of commercial products or shows.